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where new, niche and next-gen beauty comes home in SA.

where new, niche and next-gen

beauty comes home in sa

Serumide

  • straål-out
  • skincare

R1110,00 incl VAT

30ml
Serumide: Silky, hydrating, plumping, repairing Ceramide goodness.

Ceramide + Serum = Serumide.

Based on K-Beauty principles, Serumide is CLE’s solution to an overall hydrating, plumping, damage reversing, anti-inflammatory, barrier repairing and protecting serum of your dreams! Serumide promotes deep moisture replenishment and hydration for healthy looking skin, with a silky serum containing a 4% ceramide concentrate. This anti-aging formula delivers antioxidants, amino acids, and hyaluronic acid for a brighter, more hydrated complexion. Ceramides are fatty components (lipids) that naturally occur in the skin and essential to skin barrier health. This makes ceramide an essential in taking care of sensitive, sensitised, dry or ageing skin or on “skin rest” days between actives. CLE’s Serumide also offers protection against pollution and environmental stressors. Serumide has a gel-like texture with a non-greasy finish.

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A lightweight, almost essence-like Ceramide serum with a high percentage ceramide and lots of nouridhing, cool ingredients. It is good for sensitive skin.

These products are free-from: Parabens, Phtalates, Common Allergens, Sulphates, Synthetic Fragrance and Gluten.

This product is: Cruelty-free + Vegan.
  • Dispense 1-2 pumps of serum into your hands and apply to a clean face and neck.
  • Tap until the product is absorbed.
  • Apply a layer of moisturiser over the serum as necessary.
An impressive ingredient list that contains ceramides, hyaluronic acid, niacinamide and peptides:

  • Ceramide concentrate 4% (hydrating, barrier repairing by replenishing lipids, helps the skin to retain moisture, protects against environmental stressors like pollution or sun damage, promotes a firm/plump, supple, hydrated appearance)
  • Glycerin : a superstar for moisture
  • Niacinamide (aka aka vitamin B3, anti-ageing, firming, can fade hyperpigmentation and reverse signs of damage, stabilises skin’s overall tone, considered a cure-all for most skin woes – amazing!)
  • Boerhavia Diffusa Root
  • Tremella Fuciformis Sporocarp (aka snow mushroom, aka one of nature’s most powerful hydrating ingredients, restore hydrating deep within the skin as the particles are very small and penetrate easily, enhances elasticity, anti-inflammatory, plumping)
  • Hyaluronic Acid
  • Squalane (plant derived, locks in moisture, calming, protecting, improves elasticity, balances oil production without clogging pores)
  • Pycnogenol
  • Green Tea
  • Misletoe
  • Aloe Leaf Extract
  • Purslane Extract
  • Astragalus Membranaceus, or Huangqi
  • Arginine
  • Caffeine
  • Pro-Vitamin B 5 (Panthenol)
  • Plus, Ferulic Acid (towards the end of the ingredient list)
Contains spirulina – for those who might have thyroid concerns, Iodine sensitivities, or allergies to seaweeds. Contains silicone in the form of dimethicone, as well as alcohol and essential oils.
Water, Butylene Glycol, Glycerin, Ceramide Np, Alcohol, Niacinamide, Cetearyl Alcohol, Glyceryl Stearate, Glycosyl, Trehalose, Hydrogenated Starch Hydrolysate, Boerhavia Diffusa Root Extract, Tremella Fuciformis Sporocarp Extract, Beta-Glucan, Sodium Hyaluronate, Squalane (Vegan), Polyglyceryl-10 Stearate, Levan, Phaseolus Radiatus Seed Extract, Glycine Max (Soybean) Seed Extract, Lespedeza Bicolor Bark Extract, Pinus Pinaster Bark Extract, Camellia Sinensis Leaf Extract, Viscum Album (Mistletoe) Extract, Aloe Barbadensis Leaf Extract, Hordeum Vulgare Sprout Extract, Acanthopanax Senticosus (Eleuthero) Extract, Glycyrrhiza Uralensis (Licorice) Root Extract, Portulaca Oleracea Extract, Astragalus Membranaceus Root Extract, Nicotinoyl Sh-Pentapeptide-19, Arginine, Glycine, Carnitine, Caffeine, Allantoin, Panthenol, Hydrolyzed Corn Starch, Sucrose, Hexylglycerin, Hydroxycinnamic Acid, Ferulic Acid, Adenosine, Sucrose Distearate, Dimethicone, Hydrogenated Lecithin, Eucalyptus Globulus Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Capsicum Annuum Extract, Ceteareth-6 Olivate, Propanediol, Pentylene Glycol, Cocos Nucifera (Coconut) Fruit Extract (Caprylhydroxamic Acid), Pinus Sylvestris Leaf Extract (Hydroxyacetophenone), Ethyl Hexanediol, Caprylyl Glycol, Decyltetradeceth-25, Octyldodeceth-25, Octyldodeceth-16, 1,2-Hexanediol, Sodium Polyacrylate, Hydrogenated Polydecene, Trideceth-6, Polyacrylate Crosspolymer-6.

Please note that ingredient lists are sometimes subject to change from the manufacturer (especially when brands are making improvements!). We do our best at straål to keep the lists current. We cannot be held liable for changes between batches or changes without notice.
American brand 🇺🇸 [Made in Korea: K-Beauty]
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Glycerin

Also called Glycerol. It is a skin-identical ingredient used as a humectant. 

An organic compound used as a hair and skin humectant (draws in moisture), as a skin protectant, as a denaturant (removes alcohol from alcohol), as a skin and hair emollient (retains moisture), as a solvent (helps other ingredients dissolve in a solution), for oral care, and to decrease viscosity (thickness).
 
Benefits: Denaturant, Hair conditioning, Humectant, Oral care agent, Skin conditioning, Skin protectant, Solvent, Viscosity agent

Frequency: This ingredient is used frequently in cosmetics.

CATEGORY: HUMECTANT

CATEGORY:

OTHER

STRAÅLTHROUGH INFORMED SHOPPING®

Why choose LEBON?  

Built by straålcompare®. The selection is made up of toothpastes with similar characteristics, value propositions or price points. This is part of our straålthrough® transparency initiative–we encourage our straålfriends to pick the products they love ♡ 

Want the same tool for your shop? Contact us to build it for you.

LEBON SWEET MINT AND STRONG MINT

R2 per ML (size is 80ML)

Certified Organic Ingredients by Ecocert.

Vegan-friendly

Aluminium tube

Contains Calcium Carbonate as colourant.

LEBON is a fluoride-free oral care range (for those who prefer to shop fluoride-free).

LEBON is sulphate (SLS)-, triclosan-, plastic- and titanium dioxide free (for those who prefer to shop these characteristics).

Sold at straal.shop

CURAPROX BE YOU [most flavours]

R3.75 per ML (based on 60ML at R225)

No certified Organic ingredients

Vegan-friendly

Plastic tube

Contains colourants that are not Calcium/mineral based such as Reds and Yellows.

Contains Sodium Chloride (good for oral health)

Contains MICA (controversial unless sourcing disclosed) & Titanium Dioxide.

Has a texture from beads (noted as not plastic)

Both LEBON and Curaprox contain essential oils for aroma, including D-Limonene.

Curaprox contains 5 sweeteners; LEBON contains 1.

Both are free-from SLS, triclosan and plastic.

☑️ Good toothpaste albeit very sweet; more expensive than straål.

Dr. Hauschka Med Fortifying Mint Toothpaste

R2.2 per ML (based on 75ML for R165)

Not Certified Organic but both LEBON and Dr. Hauschka has similar ethos.

Not Vegan-friendly due to Propolis

Plastic or aluminium tube

Contains colour pigments from Titanium and Copper.

Contains Titanium Dioxide [disputed ingredient] although from illmenite.

Contains Alcohol (LEBON is alcohol-free).

Both LEBON and Dr. Hauschka contain essential oils, although the latter contains 4 EU allergens.

Both Dr. Hauschka and LEBON are fluoride-free. Plus other free-froms in LEBON and this are similar.

☑️ Great ingredients and similar price to LEBON albeit not appropriate for Vegans while containing Titanium Dioxide. We were unable to verify whether the tube is plastic or aluminium.

Aēsop Toothpaste

R5.16 per ML (based on 60ML for R310)

Not Certified Organic

Both Aēsop and LEBON focus on ingredients with proven safety, efficacy and sustainability.

Vegan-friendly.

Aluminium tube

Contains Calcium Carbonate as Colourant, like LEBON.

Contains Sodium Chloride (good for oral health)

Both LEBON and Aēsop contain essential oils, although Aēsop has 3 EU allergens.

Both LEBON and Aēsop specialize in exquisite ‘natural’ aromas in their toothpastes.

Both Aēsop and LEBON are fluoride-free, titanium dioxide-free, triclosan-free and SLS-free. 

☑️ Great ingredients and aroma. If high-end toothpastes with sophisticated and unique scents are your thing, try LEBON for a more affordable option. 

More comparisons soon!

Please note that straålcompare® is meant to help our straålfriends compare attributes and prices based on factual information.

When a product is marked with certain attributes, it is for informational purposes so that purchasers can make choices according to their own criteria.