La vie en Rose: Rose, Orange Blossom and Mint. Who said toothpaste had to be boring when it can be rosy? Beloved by the best European retailers, straål offers a taste of Parisian chic through LEBON’s x-clusive toothpaste range. Treat yourself to this delicious alternative to traditional toothpastes, formulated with Aloe Vera, Green Tea and scents from Grasse that are ever so delicately balanced between floral and fruit. For those who crave grand sweetness in life, try this Instagram-worthy toothpaste. As gentle on the oral microbiome as it is on the eyes.