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where new, niche and next-gen beauty comes home in SA.

where new, niche and next-gen

beauty comes home in sa

Oat Milk Foundation

  • straål-out
  • makeup

R45,00R760,00 incl VAT

30ml

Makeup as skincare.

A truly-made-from-Oats, skin-nourishing and plant-based foundation. Ideal for a dewy, sheer look while perfect for sensitive skin, those “taking a break” from heavy makeup or those with recovering skin barriers. To boot: it’s silicone-free and completely free of fragrances, including essential oils.

What a few of our favourite #straålers have to say:

“This is the best foundation for dewy natural looking skin” – @bakedonline, Aisha Baker.

“This is just amazing” – @reneedewitmakeupartist, Renee de Wit, renowned makeup artist.

Need help finding your shade, try findation: To find your best match:

Step 1: Enter a brand of foundation you have used before.

Step 2: Enter the product name.

Step 3: Enter the shade name or number.

Step 4: For best results, add at least one more complexion product that you have used before. Click “Add another match” or alternatively click “Find my matches anyway” and then “Continue anyway.”

Step 5: Now look for where it says “Loof for a match in a specific product.”

Step 6: Select brand “Ere Perez.”

Step 7: Select product “Oat Milk Foundation.”

Step 8: Click “Find my match.”

Voila – your best match should appear on the screen.

 

A dewy, plant-based foundation.

This foundation is what it says it is. Delivering a dewy finish, it is exceptional in not only the ingredients it includes, but more so the ingredients that is not included [which is especially relevant to those with reactive, barrier impaired skin].

Unlike many foundations that feature one star extract mixed in with the usual formulation, Oat Milk is free-from: talc, petroleum, mineral oils, PEGs, parabens, fragrance, essential oils (Linalool, Limonene), talc, mica, silicones, alcohol, disodium EDTA, and phenoxyethanol.

Feel free to compare these ingredients to other foundations. The free-from is not to imply that any of those ingredients cannot be part of great formulations, it’s to showcase the exceptional length the Oat Milk formulation goes to be what it says. Plus, 100% vegan!

Use it for a while to fully experience the benefits.
As you wish, like a normal foundation! Best on exfoliated and properly prepped skin [as they say, no makeup works if the skin prep isn’t on point]. This foundation is fantastic for a natural look, for skin recovering from treatments and for skin needing extra TLC but still wanting a hint of foundation.
A flawless composition:

  • It starts with emollient esters full of fatty acids followed by glycerin; two superstar ingredients
  • As the product name promises, Oat Kernel Extract [great for dry, itchy, eczema prone skin; loaded with beta-glucan, lipids and phenolic antioxidant]
  • Peach Fruit Extract
  • Vitamin E
  • Sodium Levulinate helps condition and soften skin and can act as a preservative due to its antimicrobial properties
  • Biosaccharide Gum-1–an ingredient we love to see in formulations! This sugar is a promising new ingredient that has both soothing and moisturising effects. In addition, anti-ageing properties through activating sirtuin-1 proteins in the skin as tested in ex-vivo studies. Lastly, it rounds-off its impressive CV with resurfacing properties through the previously mentioned sirtuin mechanism resulting in faster cell turnover. This makes it even better for sensitive skin and barrier repair.
Contains Oat Kernel Extract for those sensitive to Oats. Contains no fragrant ingredients, unlike many other foundations.
Water/Aqua, Coco-Caprylate/Caprate, Glycerin, Polyglyceryl-6 Polyricinolate, Avena Sativa (Oat) Kernel Extract, Prunus Persica (Peach) Fruit Extract, Tocopheryl Acetate (Vitamin E), Biosaccharide Gum-1, Sodium Anisate, Sodium Levulinate, Magnesium Sulfate, Sodium Salicylate, Ethylhexylglycerin, Citric Acid, Glyceryl Caprylate, Polyhydroxystearic Acid, Potassium Sorbate. May Contain +/- Iron Oxides, Ci77891, Aluminum Starch Octenylsuccinate.

Please note that ingredient lists are sometimes subject to change from the manufacturer (especially when brands are making improvements!). We do our best at straål to keep the lists current. We cannot be held liable for changes between batches or changes without notice.
Australian brand 🇦🇺 [Oat Milk made In France]
We love this dewy, skin-like foundation so much. Unlike other foundations highlighting one or two botanical extracts or plant oils, the Oat Milk is chockablock full of goodness sans the usual culprits. Gives us a "glassy", healthy finish when well blended. Get ready to hear "your skin looks amazing, what have you been doing?" a whole lot more!
#thestraålduo
team insight

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Additional information

Pick a Shade

Brew, Caramel, Chai, Honey, Latte, Malt, Maple, Mocha

Foundation Size

Full size: 30ml, Trial size: Small pot

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Glycerin

Also called Glycerol. It is a skin-identical ingredient used as a humectant. 

An organic compound used as a hair and skin humectant (draws in moisture), as a skin protectant, as a denaturant (removes alcohol from alcohol), as a skin and hair emollient (retains moisture), as a solvent (helps other ingredients dissolve in a solution), for oral care, and to decrease viscosity (thickness).
 
Benefits: Denaturant, Hair conditioning, Humectant, Oral care agent, Skin conditioning, Skin protectant, Solvent, Viscosity agent

Frequency: This ingredient is used frequently in cosmetics.

CATEGORY: HUMECTANT

CATEGORY:

OTHER

STRAÅLTHROUGH INFORMED SHOPPING®

Why choose LEBON?  

Built by straålcompare®. The selection is made up of toothpastes with similar characteristics, value propositions or price points. This is part of our straålthrough® transparency initiative–we encourage our straålfriends to pick the products they love ♡ 

Want the same tool for your shop? Contact us to build it for you.

LEBON SWEET MINT AND STRONG MINT

R2 per ML (size is 80ML)

Certified Organic Ingredients by Ecocert.

Vegan-friendly

Aluminium tube

Contains Calcium Carbonate as colourant.

LEBON is a fluoride-free oral care range (for those who prefer to shop fluoride-free).

LEBON is sulphate (SLS)-, triclosan-, plastic- and titanium dioxide free (for those who prefer to shop these characteristics).

Sold at straal.shop

CURAPROX BE YOU [most flavours]

R3.75 per ML (based on 60ML at R225)

No certified Organic ingredients

Vegan-friendly

Plastic tube

Contains colourants that are not Calcium/mineral based such as Reds and Yellows.

Contains Sodium Chloride (good for oral health)

Contains MICA (controversial unless sourcing disclosed) & Titanium Dioxide.

Has a texture from beads (noted as not plastic)

Both LEBON and Curaprox contain essential oils for aroma, including D-Limonene.

Curaprox contains 5 sweeteners; LEBON contains 1.

Both are free-from SLS, triclosan and plastic.

☑️ Good toothpaste albeit very sweet; more expensive than straål.

Dr. Hauschka Med Fortifying Mint Toothpaste

R2.2 per ML (based on 75ML for R165)

Not Certified Organic but both LEBON and Dr. Hauschka has similar ethos.

Not Vegan-friendly due to Propolis

Plastic or aluminium tube

Contains colour pigments from Titanium and Copper.

Contains Titanium Dioxide [disputed ingredient] although from illmenite.

Contains Alcohol (LEBON is alcohol-free).

Both LEBON and Dr. Hauschka contain essential oils, although the latter contains 4 EU allergens.

Both Dr. Hauschka and LEBON are fluoride-free. Plus other free-froms in LEBON and this are similar.

☑️ Great ingredients and similar price to LEBON albeit not appropriate for Vegans while containing Titanium Dioxide. We were unable to verify whether the tube is plastic or aluminium.

Aēsop Toothpaste

R5.16 per ML (based on 60ML for R310)

Not Certified Organic

Both Aēsop and LEBON focus on ingredients with proven safety, efficacy and sustainability.

Vegan-friendly.

Aluminium tube

Contains Calcium Carbonate as Colourant, like LEBON.

Contains Sodium Chloride (good for oral health)

Both LEBON and Aēsop contain essential oils, although Aēsop has 3 EU allergens.

Both LEBON and Aēsop specialize in exquisite ‘natural’ aromas in their toothpastes.

Both Aēsop and LEBON are fluoride-free, titanium dioxide-free, triclosan-free and SLS-free. 

☑️ Great ingredients and aroma. If high-end toothpastes with sophisticated and unique scents are your thing, try LEBON for a more affordable option. 

More comparisons soon!

Please note that straålcompare® is meant to help our straålfriends compare attributes and prices based on factual information.

When a product is marked with certain attributes, it is for informational purposes so that purchasers can make choices according to their own criteria.