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where new, niche and next-gen beauty comes home in SA.

where new, niche and next-gen

beauty comes home in sa

Wrinkle Shminkle

  • straål-out
  • skincare

R720,00 incl VAT

Enrich, reactivate + get your smooth on, with the Line Softener

A star studded line up including Bakuchiol–a potent antioxidant gaining well-deserved stardom in the plant-extract community as a less irritating alternative than its counter-sister, Retinol. An effective, yet gentle solution for softening the appearance of wrinkles, refining skin texture, and improving uneven skin tone.

VICTIM OF ITS OWN SUCCESS

A Bakuchiol serum–a potent plant-extract alternative to Retinol. Combined with Azelaic Acid, Wrinkle Shminkle is an ultra-gentle exfoliating serum that works as an effective solution for softening the appearance of wrinkles, refining skin texture, and improving uneven skin tone. Niacinamide and Rosehip closes off the ensemble cast to keep skin balanced and protected. Our new #straålfave superhero serum.

This product is free-from: *Fragrance [*Fragrance-free means that there is no listed parfum ingredient; there may still be ingredient components that are fragrant–applicable to all formulations]; Alcohol; Paraben; Silicone and EU-allergens.

This product is not oil free.

This product is: Cruelty-free + Vegan.
  • Pump a few drops into your hands/onto your fingertips to apply to a cleansed face and neck.
  • Gently massage or pat into your skin.
  • Follow with a moisturiser and most importantly, SPF [if used in the morning].
  • Suitable for AM or PM routine.
  • Plays nice with all the Beauts, and easily slots into existing skincare routines (follow general rules of precaution when combining actives).
  • Suitable to all skin types, including sensitive.
  • Castor, Rosehip Seed Oil & Shea Butter Esters
  • Glycerin
  • Bakuchiol [aka Phyto Retinol, a Vitamin A alternive derived from Babchi]
  • Niacinamide
  • Moringa, Marula & Jojoba Seed Oil
  • Cannabis Seed Oil
  • Gotu Kola
  • Gotu Kola
  • Azeliac Acid and Hyaluronic Acid
  • Contains Cannabis Sativa (Hemp) Seed Oil.
  • Apart from Bakuchiol, this product also contains Retinyl Palmitate.
  • Polysorbate 60 and Sorbitan Oleate is not recommended for fungal acne
Fragrance-free with a hint of scent from ingredient components.
Aqua (Water), Propanediol, Ricinus Communis (Castor) Seed Oil, Polysorbate 60, Sorbitan Oleate, Rosarubignosa (Rosehip) Seed Oil, Shea Butter Ethyl Esters, Glycerin, Caprylic/Capric Triglyceride, Inulin Lauryl Carbamate, Octadecenedioic Acid, Bakuchiol, Niacinamide, Moringa Pterygosperma (Moringa) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Centella Asiatica (Gotu Kola) Oil, Azelaic Acid, Sodium Hyaluronate, Cholecalciferol, Retinyl Palmitate, Zea Mays (Corn) Oil, Tocopheryl Acetate, Xanthan Gum, Sodium Benzoate, Potassium Sorbate.

Please note that ingredient lists are sometimes subject to change from the manufacturer (especially when brands are making improvements!). We do our best at straål to keep the lists current. We cannot be held liable for changes between batches or changes without notice.
Wrinkle Shminkle is one of Beaut's most popular products at straål with good reason.
#thestraålduo
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Glycerin

Also called Glycerol. It is a skin-identical ingredient used as a humectant. 

An organic compound used as a hair and skin humectant (draws in moisture), as a skin protectant, as a denaturant (removes alcohol from alcohol), as a skin and hair emollient (retains moisture), as a solvent (helps other ingredients dissolve in a solution), for oral care, and to decrease viscosity (thickness).
 
Benefits: Denaturant, Hair conditioning, Humectant, Oral care agent, Skin conditioning, Skin protectant, Solvent, Viscosity agent

Frequency: This ingredient is used frequently in cosmetics.

CATEGORY: HUMECTANT

CATEGORY:

OTHER

STRAÅLTHROUGH INFORMED SHOPPING®

Why choose LEBON?  

Built by straålcompare®. The selection is made up of toothpastes with similar characteristics, value propositions or price points. This is part of our straålthrough® transparency initiative–we encourage our straålfriends to pick the products they love ♡ 

Want the same tool for your shop? Contact us to build it for you.

LEBON SWEET MINT AND STRONG MINT

R2 per ML (size is 80ML)

Certified Organic Ingredients by Ecocert.

Vegan-friendly

Aluminium tube

Contains Calcium Carbonate as colourant.

LEBON is a fluoride-free oral care range (for those who prefer to shop fluoride-free).

LEBON is sulphate (SLS)-, triclosan-, plastic- and titanium dioxide free (for those who prefer to shop these characteristics).

Sold at straal.shop

CURAPROX BE YOU [most flavours]

R3.75 per ML (based on 60ML at R225)

No certified Organic ingredients

Vegan-friendly

Plastic tube

Contains colourants that are not Calcium/mineral based such as Reds and Yellows.

Contains Sodium Chloride (good for oral health)

Contains MICA (controversial unless sourcing disclosed) & Titanium Dioxide.

Has a texture from beads (noted as not plastic)

Both LEBON and Curaprox contain essential oils for aroma, including D-Limonene.

Curaprox contains 5 sweeteners; LEBON contains 1.

Both are free-from SLS, triclosan and plastic.

☑️ Good toothpaste albeit very sweet; more expensive than straål.

Dr. Hauschka Med Fortifying Mint Toothpaste

R2.2 per ML (based on 75ML for R165)

Not Certified Organic but both LEBON and Dr. Hauschka has similar ethos.

Not Vegan-friendly due to Propolis

Plastic or aluminium tube

Contains colour pigments from Titanium and Copper.

Contains Titanium Dioxide [disputed ingredient] although from illmenite.

Contains Alcohol (LEBON is alcohol-free).

Both LEBON and Dr. Hauschka contain essential oils, although the latter contains 4 EU allergens.

Both Dr. Hauschka and LEBON are fluoride-free. Plus other free-froms in LEBON and this are similar.

☑️ Great ingredients and similar price to LEBON albeit not appropriate for Vegans while containing Titanium Dioxide. We were unable to verify whether the tube is plastic or aluminium.

Aēsop Toothpaste

R5.16 per ML (based on 60ML for R310)

Not Certified Organic

Both Aēsop and LEBON focus on ingredients with proven safety, efficacy and sustainability.

Vegan-friendly.

Aluminium tube

Contains Calcium Carbonate as Colourant, like LEBON.

Contains Sodium Chloride (good for oral health)

Both LEBON and Aēsop contain essential oils, although Aēsop has 3 EU allergens.

Both LEBON and Aēsop specialize in exquisite ‘natural’ aromas in their toothpastes.

Both Aēsop and LEBON are fluoride-free, titanium dioxide-free, triclosan-free and SLS-free. 

☑️ Great ingredients and aroma. If high-end toothpastes with sophisticated and unique scents are your thing, try LEBON for a more affordable option. 

More comparisons soon!

Please note that straålcompare® is meant to help our straålfriends compare attributes and prices based on factual information.

When a product is marked with certain attributes, it is for informational purposes so that purchasers can make choices according to their own criteria.