Please note that straål doesn’t make any claims with regards to efficacy or suitability on behalf of brands, albeit that we can highlight attributes. Any such descriptions or nominations come from the brand.

Curls that feel defined, soft and ready to spring into shape, that’s the goal of Curl Power. This curl-specific shampoo combines Coconut Oil and Grape Seed Oil to hydrate and detangle while cleansing, with Panthenol and Tapioca Starch adding strength and body to each strand. The result is a cleanse that supports your curl pattern rather than disrupting it.

Formulated for curly hair types (3A–3C), it works best paired with the Curl Power Conditioner. It’s free from silicones and parabens, with no declared fragrance allergens like Linalool or Hexyl Cinnamal, a small but meaningful win for those with sensitive scalps.

Like the other Being shampoos, this formula is sulfate-free (sulphate-free).

*ARB note: this is called out for straålfriends to have the information they need to make the choices they want based on personal preferences. Note: straål offers a marketing- and fulfillment-only layer for this product through authorised retailers.

This content is being updated; for now, please see your bottle for instructions.

In our continued effort to help shoppers find products that fit their criteria and preferences, we hightlight that this formulation contains [these highlights aren’t value judgements, instead they offer a quick guide for cross-checks according to established preference graphs]:

• Sodium C14-16 Olefin Sulfonate: is not a sulfate/sulphate, it is a sulfonate cleanser.
• Parfum (Fragrance): most haircare products contain fragrance, including these; those with fragrance allergies should do a patch test first.
• Contains some ethoxylated ingredients and synthetic polymers and/or -chelators.
• This formulation appears vegan-friendly from its listed ingredients, though the onus is on the brand to disclose any discrepancies in interpretation; consumers should confirm with the brand regarding manufacturing processes.

Did we miss something you’re senstive or allergic to? Beam us via email :)

Peach, Jasmine, Cedarwood.

Please note that ingredients are provided by the official global websites and/or distributors for the brands. This means there might be geographical differences in formulations. The current batch of Being Haircare ingredients have been verified for accuracy against the physical product by the straål team in 2026

Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Chloride, Coco-Glucoside, Glycerin, Glycol Distearate, Sodium Cocoyl Isethionate, Cocos Nucifera (Coconut) Oil, Vitis Vinifera (Grape) Seed Oil, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Polyquaternium-10, Acrylates Copolymer, Tapioca Starch, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Polyquaternium-6, Phenoxyethanol, Propylene Glycol, Sodium Benzoate, Panthenol, Citric Acid, Parfum (Fragrance).

While we do our best at straål to publish accurate ingredient lists and check these against the packaging when possible, mistakes can slip in due to the volume of content we verify. In addition, ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list of ingredients, please refer to product packaging or ask us to check current batches. You’re welcome to beam us on beam@straal.co to verify any ingredients or information before purchase.

Australian 🇦🇺 brand (made in China) by Monday Haircare founding company ZURU.