We heart that the brand was conceived by a fellow young entrepreneurial woman, Carina Chaz. This is echoed by the modern take of the scent-profiles.
We heart their super laid-back approach, haute-concept design and thoughtful, unique scent profiles. We’ve never really smelt anything similar!
straål is the only place in SA to shop this small-batch produced gender-neutral frangrances from LA. Plus, all of the scents are vegan!
Dedcool recently launched in Sephora USA forming part of its “Clean At Sephora” collection. They also recently collaborated with Youth To The People on a limited edition fragrance.