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where new, niche and next-gen beauty comes home in SA.

where new, niche and next-gen

beauty comes home in sa

*taunting* scents
those Blonde moments.
Gender-neutral formulations
*taunting* scents
those Blonde moments.
Gender-neutral formulations
*taunting* scents
those Blonde moments.
Gender-neutral formulations

dedcool

why we heart 'em

We heart that the brand was conceived by a fellow young entrepreneurial woman, Carina Chaz. This is echoed by the modern take of the scent-profiles.

We heart their super laid-back approach, haute-concept design and thoughtful, unique scent profiles. We’ve never really smelt anything similar!

chappies wrapper worthy facts

straål is the only place in SA to shop this small-batch produced gender-neutral frangrances from LA. Plus, all of the scents are vegan!

Dedcool recently launched in Sephora USA forming part of its “Clean At Sephora” collection. They also recently collaborated with Youth To The People on a limited edition fragrance