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where new, niche and next-gen beauty comes home in SA.

where new, niche and next-gen

beauty comes home in sa

Salut Beautiful hair & beautiful Formulations
Simple, effective, unapologetically cool and exclusive to straål.

cut by fred

why we heart 'em

It’s not only the colourfulness that drew us to this brand, but also the immaculate thoughtfulness of the formulations. Really incomparable and very simply formulated. It can be compared to any brand on the South African market, this one comes out on top.

The range reiterates simple, mindful care. Many of the ingredient lists are short [and sweet] and epitomises French simplicity and haute quality.

chappies wrapper worthy facts

Carried by France’s best beauty retailers such as Le Bon Marché Rive Gauche and Galeries Lafayette Champs Elyseès.

Founder of CUT BY FRED, Frédéric Birault is a well-known hairdresser in Paris with his studio siuated in the 10th arrondissement. Artists such as Christine and The Queens, Audrey Tautou, Diane Kruger, Vanessa Paradis and Léa Seydoux are among the bevy of beauties in his portfolio and press pages, viewable [here]

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