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where new, niche and next-gen beauty comes home in SA.

where new, niche and next-gen

beauty comes home in sa

our brands

Shop by brand and find out more about each of the amazing brands you can find at straål. 

We are an authorised retailer partner of all the brands featured on our site #againstthegrey(n)

Please note that we periodically update individual brand pages and therefore some pages might be temporarily missing from time to time. Don’t worry though, all brands can be shopped in the ‘shop all‘ tab. 

South African and African Brands

International Brands