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where new, niche and next-gen beauty comes home in SA.

where new, niche and next-gen

beauty comes home in sa

*NEW* Read our new post about Sol De Janeiro in South Africa HERE.

what's new

Looking for something new at straål? Want to change it up? We’ve got you covered.

what's cool

Find a curation of our current #hotcakes and trending items here.

Let's get social

Because we love Beaut, any Beaut order qualifies for a 30% savings on Power Potion if you add it to your straålbox with other Beauts. Code on Instagram!

Beaut’jies

R720,00 incl VAT

The #straåledit

spotlight: STRAÅL SEASON

Beam into FESTIVE.

Hand-picked for you, whether you’re buying for yourself or seeking the perfect gift for someone special, you’ll find exactly what you need among these superb brands.

⚡️what makes straål⚡️

different? cōōl? kinda nice? "chouette?" lekker? ålt beauty? indie? niche? xclusive? a superstraål!

at straål you can expect to find beauty-, wellness- and personal care goodies. From super niche to neo-luxe, we hope that you’ll always find something interesting, something new or a handbag staple here. Join us in doing things totally different!

 

GET YOUR #STRAÅLNEWS

We’ve always got something up our sleeves! Or sometimes, just an interesting tidbit. Thank you for being a friend.

 

straålsociety says

We’ve got a friend in you!

See what our #straålsociety says about us. Send us your feedback too, we’d love to feature it.

badges

Our badges, designed for us. How we help you ID what you’re looking for, sans judgement. Click ’em to shop! Read more [here].

[the #straålduo recommends listening to your favourite songs while browsing this site]

[welcome]