🇿🇦 hållo! ⚡️ Beaming in from the MINKI show? Get 10% off the Minki Loves collection for purchases over R1000⚡️FREE shipping for orders over R1000 🚚 [OEHOE, please disable AD BLOCKERS to get shipping or sale notifications. Cool, thanks!]

welcome.

hållo! Welcome to SA's new, niche and indie beauty destination. We're here to do something different. Everything on straål is mindfully selected according to our defining motto: CLEAN. CRUELTY-FREE. COOL. All brands are officially stocked (no parallel, grey or diverted imports here). Discover your new fave among the coolest mix of international and local beauty. Shop beauty with a difference: come, let's straål #strlwithus #strlasyouare #strlforeveryone

  • BEAUT

  • New South African skincare we love 💜
  • Ere Perez

  • make-up and skincare aimed at enhancing and embracing the natural
  • CUT BY FRED

  • 100% vegan. natural. haircare. from Paris with love. now in SA, exclusively to strl.shop
  • WELEDA

  • Weleda Skin Food range. Now in South Africa 💚
  • Terres D'Afrique

  • Highest quality skincare from African inspired botanicals and plants 💛
  • ERE PEREZ

  • makeup and skincare from Australia, as associated with MINKI on ViaTV

BEAUT

New South African skincare we love 💜 Beam with Beaut

Ere Perez

make-up and skincare aimed at enhancing and embracing the natural Ere Perez

CUT BY FRED

100% vegan. natural. haircare. from Paris with love. now in SA, exclusively to strl.shop bonjour cut by fred

WELEDA

Weleda Skin Food range. Now in South Africa 💚 shop the iconic skin food range

Terres D'Afrique

Highest quality skincare from African inspired botanicals and plants 💛 TD'A on straål

ERE PEREZ

makeup and skincare from Australia, as associated with MINKI on ViaTV discover ere perez

straål, proud associate sponsors of Minki, season 11. Minki Loves👇

  • SALT & STONE Santal Natural Fº1 Deodorant
    Vendor
    SALT & STONE
    Regular price
    R 300.00
    Super STRL! price
    R 300.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Weleda Skin Food
    Vendor
    Weleda
    Regular price
    from R 220.00
    Super STRL! price
    from R 220.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Ere Perez Ginkgo Micellar Water 200ml
    Vendor
    Ere Perez
    Regular price
    R 500.00
    Super STRL! price
    R 500.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Wrinkle Shminkle
    Vendor
    Beaut Serums
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • LEBON Whitening Series Le White
    Vendor
    LEBON
    Regular price
    from R 210.00
    Super STRL! price
    from R 210.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT

Gift-worthy treats 💕

  • ⭐️ LIMITED EDITION ⭐️ Rooi Rose Top 80 Winners Bundle Option 1
    Regular price
    R 795.00
    Super STRL! price
    R 795.00
    Regular price
    R 1,060.00
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • SALT & STONE Black Rose & Vetiver Candle *NEW + EXCLUSIVE*
    Regular price
    R 850.00
    Super STRL! price
    R 850.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • DEDCOOL® Vegan Fragrance//RED DAKOTA (full size)
    Regular price
    R 2,499.00
    Super STRL! price
    R 2,499.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Discovery Set (Beautjies)
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • CUT BY FRED Vegan Mini Hydration Routine//Get to know me set
    Regular price
    R 600.00
    Super STRL! price
    R 600.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Best smelling underarms in the world.

  • Natural, vegan deo without aluminium, alcohol or talc. Combines Hyaluronic Acid + Plant Butters + Probiotics.
  • The Ultimate in Hydration

  • Hyaluronic Acid, Vitamin B5, Green Tea, Aloe & Gotu Kola. What more is there to say?
  • Best-in-class skin nourishment

  • An iconic product since 1920 for GOOD reason.
  • Ever tried BLUE CYPRESS?

  • A vegan blend blue cypress, camellia, jasmine flower, jojoba, cedarwood & rice [wow!]
  • Rooibos in toothpaste?

  • Chicest French oral care combining Mint, Pineapple & Rooibos.
  • Makeup powered by plants & botanicals

  • Ere Perez's ingredients: natural, beautiful and powered by plants, you can almost eat it.

Best smelling underarms in the world.

Natural, vegan deo without aluminium, alcohol or talc. Combines Hyaluronic Acid + Plant Butters + Probiotics. #Underarms: a Big Deal in 2022

The Ultimate in Hydration

Hyaluronic Acid, Vitamin B5, Green Tea, Aloe & Gotu Kola. What more is there to say? Quench, plump, boost moisture

Best-in-class skin nourishment

An iconic product since 1920 for GOOD reason. PUt skin Food in your straålbox

Ever tried BLUE CYPRESS?

A vegan blend blue cypress, camellia, jasmine flower, jojoba, cedarwood & rice [wow!] Try Blue cypress

Rooibos in toothpaste?

Chicest French oral care combining Mint, Pineapple & Rooibos. très french oral care

Makeup powered by plants & botanicals

Ere Perez's ingredients: natural, beautiful and powered by plants, you can almost eat it. try plant based makeup

Introducing Beaut Serums. our new local fave for active skincare

  • Beaut Serums Wrinkle Shminkle
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Face Juice
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Sunny Skin
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Discovery Set (Beautjies)
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Power Potion
    Regular price
    R 780.00
    Super STRL! price
    R 780.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT

legendary. cult status. little green tubes of magic - weleda skin food for face and body

  • Weleda Skin Food
    Vendor
    Weleda
    Regular price
    from R 220.00
    Super STRL! price
    from R 220.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Weleda Skin Food Light
    Vendor
    Weleda
    Regular price
    from R 220.00
    Super STRL! price
    from R 220.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Weleda Skin Food Lip Balm
    Vendor
    Weleda
    Regular price
    R 240.00
    Super STRL! price
    R 240.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Weleda Skin Food Body Butter
    Vendor
    Weleda
    Regular price
    R 550.00
    Super STRL! price
    R 550.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT

MEET THE FAMILY (ALL OUR BRANDS).

* NEW NEW NEW *

Coming soon - more amazing brands joining the STRL? family soon soon.

Beaut Serums

| OFFICIAL STOCKISTS |

Local. Female Founded. All force and good stuff, no fluff. Targeted. Active.

Ready to take your routine from over-the-top, unnecessary and confusing, to focused and results driven, giving you everything you might need?

Ready to Beam with Beaut?

CUT BY FRED

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Made in Paris with Love, Brought to you by strl.shop ♡

Hit reset with salon quality haircare with the best ingredients and a focus on scalp and hair health.

SHOP NOW

DedCool

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

DedCool is here!! Officially. in SA. Finally. For the first time EVER!!

Vegan, non-toxic, unisex fragrance. 23 beneficial extracts in each scent. 11 different fragrance options to discover, layer and play with.

STRL X DEDCOOL

Skin Creamery

| OFFICIAL STOCKISTS |

Beautiful, simple, skin health supporting and repairing skin- and body care. Because, who doesn't want a healthy skin barrier?

SHOP NOW

WELEDA

| OFFICIAL STOCKISTS |

The coveted, highly sought after, cult status, celebrity fave, industry insider "best kept secret" - WELEDA Skin Food range, now available at your fave strl.shop

WELEDA ME!

lelive

| OFFICIAL STOCKISTS |

Local. Simple. Effective. Clean. What's not to love?

Shop lelive now

LEBON ORAL CARE

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Luxury extended to the tip of your toothbrush. Natural, crafted flavors and ingredients that support the natural microbiome.

SHOP NOW

ENFANCE PARIS

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

S T R L ? is for everyone, we're starting small. Clean, vegan, French luxury baby and child care products. #bébébio

START SMALL SHOP

THIS PLACE

* FIRST SA STOCKISTS *

|OFFICIAL STOCKISTS|

exclusive to strl.shop

Meet you where you are? Berlin based functional cosmetics & wellness company using organic Swiss CBD 422. For Blissful Days. For Glow. For Good Nights. And Great Hugs.

LET'S MEET AT THIS PLACE

_FAACE

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Masks for every face! 100% Plant-powered & vegan. Love your _faace!

_FAACE IT NOW

TERRES D'AFRIQUE

| OFFICIAL STOCKISTS |

Our first African/South African partner! Beautiful, clean, ethically sourced skincare. Truly amazing.

SHOP NOW

SALT & STONE

| OFFICIAL STOCKISTS |

Natural Suncare + Amazing Gender Neutral Deodorants. Love! Skincare new and exclusive to S T R L ?. To shop, click below.

PASS THE SALT now

ERE PEREZ

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Delicious Skincare + Make-up. You've switched to Oat Milk in your Seattle latté, but what about an Oat Milk Foundation? Click click

SHOP NOW

CLE COSMETICS

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Minimalistic Skincare + Colour Cosmetics. Ceramide and Vitamin C fan? Look no further.

SHOP NOW

W H O. W H A T. W H Y.

h å l l o !

we're new. and unique. fun. the 'new-luxe'.

the who.

the what.

the why.

explained

[here]