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welcome.

hållo! Welcome to SA's new, niche and indie beauty destination. We're here to do something different. Everything on straål is mindfully selected according to our defining motto: CLEAN. CRUELTY-FREE. COOL. All brands are officially stocked (no parallel, grey or diverted imports here). Discover your new fave among the coolest mix of international and local beauty. Shop beauty with a difference: come, let's straål #strlwithus #strlasyouare #strlforeveryone

  • BEAUT

  • New South African skincare we love 💜
  • Ere Perez

  • make-up and skincare aimed at enhancing and embracing the natural
  • CUT BY FRED

  • 100% vegan. natural. haircare. from Paris with love. now in SA, exclusively to strl.shop
  • WELEDA

  • Weleda Skin Food range. Now in South Africa 💚
  • Terres D'Afrique

  • Highest quality skincare from African inspired botanicals and plants 💛
  • ERE PEREZ

  • makeup and skincare from Australia, as associated with MINKI on ViaTV

BEAUT

New South African skincare we love 💜 Beam with Beaut

Ere Perez

make-up and skincare aimed at enhancing and embracing the natural Ere Perez

CUT BY FRED

100% vegan. natural. haircare. from Paris with love. now in SA, exclusively to strl.shop bonjour cut by fred

WELEDA

Weleda Skin Food range. Now in South Africa 💚 shop the iconic skin food range

Terres D'Afrique

Highest quality skincare from African inspired botanicals and plants 💛 TD'A on straål

ERE PEREZ

makeup and skincare from Australia, as associated with MINKI on ViaTV discover ere perez

Beauty award winners & magazine features.

  • lelive. Seatox Marine Algae + Aloe Detoxifying mask ✨SAVE 20✨
    Vendor
    lelive.
    Regular price
    R 255.00
    Super STRL! price
    R 255.00
    Regular price
    R 319.00
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • LEBON Double Fun ✨SAVE 30✨
    Vendor
    LEBON
    Regular price
    R 765.00
    Super STRL! price
    R 765.00
    Regular price
    R 900.00
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • W&H Double Fun Weleda Lip Balm ✨SAVE 30✨
    Vendor
    Weleda
    Regular price
    R 408.00
    Super STRL! price
    R 408.00
    Regular price
    R 480.00
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • W&H Try 'Em All [Winners & Runners Up]
    Vendor
    straål (STRL)
    Regular price
    R 1,358.00
    Super STRL! price
    R 1,358.00
    Regular price
    R 1,940.00
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • W&H Double Fun Sweaty Faace ✨SAVE 30✨
    Vendor
    _faace
    Regular price
    R 1,170.00
    Super STRL! price
    R 1,170.00
    Regular price
    R 1,460.00
    Unit price
    per 
    Victim of its own success: SOLD OUT

straål, proud associate sponsors of Minki, season 11. Minki Loves👇

  • SALT & STONE Santal Natural Fº1 Deodorant
    Vendor
    SALT & STONE
    Regular price
    R 300.00
    Super STRL! price
    R 300.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Weleda Skin Food
    Vendor
    Weleda
    Regular price
    from R 220.00
    Super STRL! price
    from R 220.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Ere Perez Ginkgo Micellar Water 200ml
    Vendor
    Ere Perez
    Regular price
    R 500.00
    Super STRL! price
    R 500.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Wrinkle Shminkle
    Vendor
    Beaut Serums
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • LEBON Whitening Series Le White
    Vendor
    LEBON
    Regular price
    from R 210.00
    Super STRL! price
    from R 210.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT

Gift-worthy treats 💕

  • ⭐️ LIMITED EDITION ⭐️ Rooi Rose Top 80 Winners Bundle Option 1
    Regular price
    R 795.00
    Super STRL! price
    R 795.00
    Regular price
    R 1,060.00
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • SALT & STONE Black Rose & Vetiver Candle *NEW + EXCLUSIVE*
    Regular price
    R 850.00
    Super STRL! price
    R 850.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • DEDCOOL® Vegan Fragrance//RED DAKOTA (full size)
    Regular price
    R 2,499.00
    Super STRL! price
    R 2,499.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Discovery Set (Beautjies)
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • CUT BY FRED Vegan Mini Hydration Routine//Get to know me set
    Regular price
    R 600.00
    Super STRL! price
    R 600.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Best smelling underarms in the world.

  • Natural, vegan deo without aluminium, alcohol or talc. Combines Hyaluronic Acid + Plant Butters + Probiotics.
  • The Ultimate in Hydration

  • Hyaluronic Acid, Vitamin B5, Green Tea, Aloe & Gotu Kola. What more is there to say?
  • Best-in-class skin nourishment

  • An iconic product since 1920 for GOOD reason.
  • Ever tried BLUE CYPRESS?

  • A vegan blend blue cypress, camellia, jasmine flower, jojoba, cedarwood & rice [wow!]
  • Rooibos in toothpaste?

  • Chicest French oral care combining Mint, Pineapple & Rooibos.
  • Makeup powered by plants & botanicals

  • Ere Perez's ingredients: natural, beautiful and powered by plants, you can almost eat it.

Best smelling underarms in the world.

Natural, vegan deo without aluminium, alcohol or talc. Combines Hyaluronic Acid + Plant Butters + Probiotics. #Underarms: a Big Deal in 2022

The Ultimate in Hydration

Hyaluronic Acid, Vitamin B5, Green Tea, Aloe & Gotu Kola. What more is there to say? Quench, plump, boost moisture

Best-in-class skin nourishment

An iconic product since 1920 for GOOD reason. PUt skin Food in your straålbox

Ever tried BLUE CYPRESS?

A vegan blend blue cypress, camellia, jasmine flower, jojoba, cedarwood & rice [wow!] Try Blue cypress

Rooibos in toothpaste?

Chicest French oral care combining Mint, Pineapple & Rooibos. très french oral care

Makeup powered by plants & botanicals

Ere Perez's ingredients: natural, beautiful and powered by plants, you can almost eat it. try plant based makeup

Introducing Beaut Serums. our new local fave for active skincare

  • Beaut Serums Wrinkle Shminkle
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Face Juice
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Sunny Skin
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Discovery Set (Beautjies)
    Regular price
    R 680.00
    Super STRL! price
    R 680.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Beaut Serums Power Potion
    Regular price
    R 780.00
    Super STRL! price
    R 780.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT

legendary. cult status. little green tubes of magic - weleda skin food for face and body

  • Weleda Skin Food
    Vendor
    Weleda
    Regular price
    from R 220.00
    Super STRL! price
    from R 220.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Weleda Skin Food Light
    Vendor
    Weleda
    Regular price
    from R 220.00
    Super STRL! price
    from R 220.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Weleda Skin Food Lip Balm
    Vendor
    Weleda
    Regular price
    R 240.00
    Super STRL! price
    R 240.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT
  • Weleda Skin Food Body Butter
    Vendor
    Weleda
    Regular price
    R 550.00
    Super STRL! price
    R 550.00
    Regular price
    Unit price
    per 
    Victim of its own success: SOLD OUT

W H O. W H A T. W H Y.

h å l l o !

we're new. and unique. fun. the 'new-luxe'.

the who.

the what.

the why.

explained

[here]