🇿🇦 hållo! ⚡️ Beaming in from the MINKI show? Get 10% off the Minki Loves collection for purchases over R1000⚡️FREE shipping for orders over R1000 🚚 [OEHOE, please disable AD BLOCKERS to get shipping or sale notifications. Cool, thanks!]

welcome.

hållo! Welcome to SA's new, niche and indie beauty destination. We're here to do something different. Everything on straål is mindfully selected according to our defining motto: CLEAN. CRUELTY-FREE. COOL. All brands are officially stocked (no parallel, grey or diverted imports here). Discover your new fave among the coolest mix of international and local beauty. Shop beauty with a difference: come, let's straål #strlwithus #strlasyouare #strlforeveryone

  • BEAUT

  • New South African skincare we love 💜
Beam with Beaut

  • Ere Perez

  • make-up and skincare aimed at enhancing and embracing the natural
Ere Perez

  • CUT BY FRED

  • 100% vegan. natural. haircare. from Paris with love. now in SA, exclusively to strl.shop
bonjour cut by fred

  • WELEDA

  • Weleda Skin Food range. Now in South Africa 💚
shop the iconic skin food range

  • Terres D'Afrique

  • Highest quality skincare from African inspired botanicals and plants 💛
TD'A on straål

  • ERE PEREZ

  • makeup and skincare from Australia, as associated with MINKI on ViaTV
discover ere perez

BEAUT

New South African skincare we love 💜 Beam with Beaut

Ere Perez

make-up and skincare aimed at enhancing and embracing the natural Ere Perez

CUT BY FRED

100% vegan. natural. haircare. from Paris with love. now in SA, exclusively to strl.shop bonjour cut by fred

WELEDA

Weleda Skin Food range. Now in South Africa 💚 shop the iconic skin food range

Terres D'Afrique

Highest quality skincare from African inspired botanicals and plants 💛 TD'A on straål

ERE PEREZ

makeup and skincare from Australia, as associated with MINKI on ViaTV discover ere perez

straål, proud associate sponsors of Minki, season 11. Minki Loves👇

  • SALT & STONE
    R 300.00
    R 300.00
    Victim of its own success: SOLD OUT
  • Weleda
    from R 220.00
    from R 220.00
    Victim of its own success: SOLD OUT
  • Ere Perez
    R 500.00
    R 500.00
    Victim of its own success: SOLD OUT
  • Beaut Serums
    R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • LEBON
    from R 210.00
    from R 210.00
    Victim of its own success: SOLD OUT
View all

Gift-worthy treats 💕

  • R 795.00
    R 795.00
    R 1,060.00
    Victim of its own success: SOLD OUT
  • R 850.00
    R 850.00
    Victim of its own success: SOLD OUT
  • R 2,499.00
    R 2,499.00
    Victim of its own success: SOLD OUT
  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 600.00
    R 600.00
    Victim of its own success: SOLD OUT
View all

  • Best smelling underarms in the world.

  • Natural, vegan deo without aluminium, alcohol or talc. Combines Hyaluronic Acid + Plant Butters + Probiotics.
#Underarms: a Big Deal in 2022

  • The Ultimate in Hydration

  • Hyaluronic Acid, Vitamin B5, Green Tea, Aloe & Gotu Kola. What more is there to say?
Quench, plump, boost moisture

  • Best-in-class skin nourishment

  • An iconic product since 1920 for GOOD reason.
PUt skin Food in your straålbox

  • Ever tried BLUE CYPRESS?

  • A vegan blend blue cypress, camellia, jasmine flower, jojoba, cedarwood & rice [wow!]
Try Blue cypress

  • Rooibos in toothpaste?

  • Chicest French oral care combining Mint, Pineapple & Rooibos.
très french oral care

  • Makeup powered by plants & botanicals

  • Ere Perez's ingredients: natural, beautiful and powered by plants, you can almost eat it.
try plant based makeup

Best smelling underarms in the world.

Natural, vegan deo without aluminium, alcohol or talc. Combines Hyaluronic Acid + Plant Butters + Probiotics. #Underarms: a Big Deal in 2022

The Ultimate in Hydration

Hyaluronic Acid, Vitamin B5, Green Tea, Aloe & Gotu Kola. What more is there to say? Quench, plump, boost moisture

Best-in-class skin nourishment

An iconic product since 1920 for GOOD reason. PUt skin Food in your straålbox

Ever tried BLUE CYPRESS?

A vegan blend blue cypress, camellia, jasmine flower, jojoba, cedarwood & rice [wow!] Try Blue cypress

Rooibos in toothpaste?

Chicest French oral care combining Mint, Pineapple & Rooibos. très french oral care

Makeup powered by plants & botanicals

Ere Perez's ingredients: natural, beautiful and powered by plants, you can almost eat it. try plant based makeup

Introducing Beaut Serums. our new local fave for active skincare

  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 780.00
    R 780.00
    Victim of its own success: SOLD OUT
View all

legendary. cult status. little green tubes of magic - weleda skin food for face and body

  • Weleda
    from R 220.00
    from R 220.00
    Victim of its own success: SOLD OUT
  • Weleda
    from R 220.00
    from R 220.00
    Victim of its own success: SOLD OUT
  • Weleda
    R 240.00
    R 240.00
    Victim of its own success: SOLD OUT
  • Weleda
    R 550.00
    R 550.00
    Victim of its own success: SOLD OUT
View all

MEET THE FAMILY (ALL OUR BRANDS).

* NEW NEW NEW *

Coming soon - more amazing brands joining the STRL? family soon soon.

Beaut Serums

| OFFICIAL STOCKISTS |

Local. Female Founded. All force and good stuff, no fluff. Targeted. Active.

Ready to take your routine from over-the-top, unnecessary and confusing, to focused and results driven, giving you everything you might need?

Ready to Beam with Beaut?

CUT BY FRED

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Made in Paris with Love, Brought to you by strl.shop ♡

Hit reset with salon quality haircare with the best ingredients and a focus on scalp and hair health.

SHOP NOW

DedCool

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

DedCool is here!! Officially. in SA. Finally. For the first time EVER!!

Vegan, non-toxic, unisex fragrance. 23 beneficial extracts in each scent. 11 different fragrance options to discover, layer and play with.

STRL X DEDCOOL

Skin Creamery

| OFFICIAL STOCKISTS |

Beautiful, simple, skin health supporting and repairing skin- and body care. Because, who doesn't want a healthy skin barrier?

SHOP NOW

WELEDA

| OFFICIAL STOCKISTS |

The coveted, highly sought after, cult status, celebrity fave, industry insider "best kept secret" - WELEDA Skin Food range, now available at your fave strl.shop

WELEDA ME!

lelive

| OFFICIAL STOCKISTS |

Local. Simple. Effective. Clean. What's not to love?

Shop lelive now

LEBON ORAL CARE

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Luxury extended to the tip of your toothbrush. Natural, crafted flavors and ingredients that support the natural microbiome.

SHOP NOW

ENFANCE PARIS

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

S T R L ? is for everyone, we're starting small. Clean, vegan, French luxury baby and child care products. #bébébio

START SMALL SHOP

THIS PLACE

* FIRST SA STOCKISTS *

|OFFICIAL STOCKISTS|

exclusive to strl.shop

Meet you where you are? Berlin based functional cosmetics & wellness company using organic Swiss CBD 422. For Blissful Days. For Glow. For Good Nights. And Great Hugs.

LET'S MEET AT THIS PLACE

_FAACE

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Masks for every face! 100% Plant-powered & vegan. Love your _faace!

_FAACE IT NOW

TERRES D'AFRIQUE

| OFFICIAL STOCKISTS |

Our first African/South African partner! Beautiful, clean, ethically sourced skincare. Truly amazing.

SHOP NOW

SALT & STONE

| OFFICIAL STOCKISTS |

Natural Suncare + Amazing Gender Neutral Deodorants. Love! Skincare new and exclusive to S T R L ?. To shop, click below.

PASS THE SALT now

ERE PEREZ

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Delicious Skincare + Make-up. You've switched to Oat Milk in your Seattle latté, but what about an Oat Milk Foundation? Click click ☟

SHOP NOW

CLE COSMETICS

* FIRST SA STOCKISTS *

| OFFICIAL STOCKISTS |

exclusive to strl.shop

Minimalistic Skincare + Colour Cosmetics. Ceramide and Vitamin C fan? Look no further.

SHOP NOW

W H O. W H A T. W H Y.

h å l l o !

we're new. and unique. fun. the 'new-luxe'.

the who.

the what.

the why.

explained

↓

[here]