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welcome.

hållo! Welcome to SA's new, niche and indie beauty destination. We're here to do something different. Everything on straål is mindfully selected according to our defining motto: CLEAN. CRUELTY-FREE. COOL. All brands are officially stocked (no parallel, grey or diverted imports here). Discover your new fave among the coolest mix of international and local beauty. Shop beauty with a difference: come, let's straål #strlwithus #strlasyouare #strlforeveryone

  • BEAUT

  • New South African skincare we love 💜
Beam with Beaut

  • Ere Perez

  • make-up and skincare aimed at enhancing and embracing the natural
Ere Perez

  • CUT BY FRED

  • 100% vegan. natural. haircare. from Paris with love. now in SA, exclusively to strl.shop
bonjour cut by fred

  • WELEDA

  • Weleda Skin Food range. Now in South Africa 💚
shop the iconic skin food range

  • Terres D'Afrique

  • Highest quality skincare from African inspired botanicals and plants 💛
TD'A on straål

  • ERE PEREZ

  • makeup and skincare from Australia, as associated with MINKI on ViaTV
discover ere perez

BEAUT

New South African skincare we love 💜 Beam with Beaut

Ere Perez

make-up and skincare aimed at enhancing and embracing the natural Ere Perez

CUT BY FRED

100% vegan. natural. haircare. from Paris with love. now in SA, exclusively to strl.shop bonjour cut by fred

WELEDA

Weleda Skin Food range. Now in South Africa 💚 shop the iconic skin food range

Terres D'Afrique

Highest quality skincare from African inspired botanicals and plants 💛 TD'A on straål

ERE PEREZ

makeup and skincare from Australia, as associated with MINKI on ViaTV discover ere perez

Beauty award winners & magazine features.

  • lelive.
    R 255.00
    R 255.00
    R 319.00
    Victim of its own success: SOLD OUT
  • LEBON
    R 765.00
    R 765.00
    R 900.00
    Victim of its own success: SOLD OUT
  • Weleda
    R 408.00
    R 408.00
    R 480.00
    Victim of its own success: SOLD OUT
  • straål (STRL)
    R 1,358.00
    R 1,358.00
    R 1,940.00
    Victim of its own success: SOLD OUT
  • _faace
    R 1,170.00
    R 1,170.00
    R 1,460.00
    Victim of its own success: SOLD OUT
View all

straål, proud associate sponsors of Minki, season 11. Minki Loves👇

  • SALT & STONE
    R 300.00
    R 300.00
    Victim of its own success: SOLD OUT
  • Weleda
    from R 220.00
    from R 220.00
    Victim of its own success: SOLD OUT
  • Ere Perez
    R 500.00
    R 500.00
    Victim of its own success: SOLD OUT
  • Beaut Serums
    R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • LEBON
    from R 210.00
    from R 210.00
    Victim of its own success: SOLD OUT
View all

Gift-worthy treats 💕

  • R 795.00
    R 795.00
    R 1,060.00
    Victim of its own success: SOLD OUT
  • R 850.00
    R 850.00
    Victim of its own success: SOLD OUT
  • R 2,499.00
    R 2,499.00
    Victim of its own success: SOLD OUT
  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 600.00
    R 600.00
    Victim of its own success: SOLD OUT
View all

  • Best smelling underarms in the world.

  • Natural, vegan deo without aluminium, alcohol or talc. Combines Hyaluronic Acid + Plant Butters + Probiotics.
#Underarms: a Big Deal in 2022

  • The Ultimate in Hydration

  • Hyaluronic Acid, Vitamin B5, Green Tea, Aloe & Gotu Kola. What more is there to say?
Quench, plump, boost moisture

  • Best-in-class skin nourishment

  • An iconic product since 1920 for GOOD reason.
PUt skin Food in your straålbox

  • Ever tried BLUE CYPRESS?

  • A vegan blend blue cypress, camellia, jasmine flower, jojoba, cedarwood & rice [wow!]
Try Blue cypress

  • Rooibos in toothpaste?

  • Chicest French oral care combining Mint, Pineapple & Rooibos.
très french oral care

  • Makeup powered by plants & botanicals

  • Ere Perez's ingredients: natural, beautiful and powered by plants, you can almost eat it.
try plant based makeup

Best smelling underarms in the world.

Natural, vegan deo without aluminium, alcohol or talc. Combines Hyaluronic Acid + Plant Butters + Probiotics. #Underarms: a Big Deal in 2022

The Ultimate in Hydration

Hyaluronic Acid, Vitamin B5, Green Tea, Aloe & Gotu Kola. What more is there to say? Quench, plump, boost moisture

Best-in-class skin nourishment

An iconic product since 1920 for GOOD reason. PUt skin Food in your straålbox

Ever tried BLUE CYPRESS?

A vegan blend blue cypress, camellia, jasmine flower, jojoba, cedarwood & rice [wow!] Try Blue cypress

Rooibos in toothpaste?

Chicest French oral care combining Mint, Pineapple & Rooibos. très french oral care

Makeup powered by plants & botanicals

Ere Perez's ingredients: natural, beautiful and powered by plants, you can almost eat it. try plant based makeup

Introducing Beaut Serums. our new local fave for active skincare

  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 680.00
    R 680.00
    Victim of its own success: SOLD OUT
  • R 780.00
    R 780.00
    Victim of its own success: SOLD OUT
View all

legendary. cult status. little green tubes of magic - weleda skin food for face and body

  • Weleda
    from R 220.00
    from R 220.00
    Victim of its own success: SOLD OUT
  • Weleda
    from R 220.00
    from R 220.00
    Victim of its own success: SOLD OUT
  • Weleda
    R 240.00
    R 240.00
    Victim of its own success: SOLD OUT
  • Weleda
    R 550.00
    R 550.00
    Victim of its own success: SOLD OUT
View all

W H O. W H A T. W H Y.

h å l l o !

we're new. and unique. fun. the 'new-luxe'.

the who.

the what.

the why.

explained

↓

[here]