welcome.
hållo! Welcome to SA's new, niche and indie beauty destination. We're here to do something different. Everything on straål is mindfully selected according to our defining motto: CLEAN. CRUELTY-FREE. COOL. All brands are officially stocked (no parallel, grey or diverted imports here). Discover your new fave among the coolest mix of international and local beauty. Shop beauty with a difference: come, let's straål #strlwithus #strlasyouare #strlforeveryone
straål, proud associate sponsors of Minki, season 11. Minki Loves👇
-
SALT & STONE Santal Natural Fº1 Deodorant
- Vendor
- SALT & STONE
- Regular price
- R 300.00
- Super STRL! price
- R 300.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Weleda Skin Food
- Vendor
- Weleda
- Regular price
- from R 220.00
- Super STRL! price
- from R 220.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Ere Perez Ginkgo Micellar Water 200ml
- Vendor
- Ere Perez
- Regular price
- R 500.00
- Super STRL! price
- R 500.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Beaut Serums Wrinkle Shminkle
- Vendor
- Beaut Serums
- Regular price
- R 680.00
- Super STRL! price
- R 680.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
LEBON Whitening Series Le White
- Vendor
- LEBON
- Regular price
- from R 210.00
- Super STRL! price
- from R 210.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT
Gift-worthy treats 💕
-
⭐️ LIMITED EDITION ⭐️ Rooi Rose Top 80 Winners Bundle Option 1
- Regular price
- R 795.00
- Super STRL! price
- R 795.00
- Regular price
-
R 1,060.00 - Unit price
- per
Victim of its own success: SOLD OUT -
SALT & STONE Black Rose & Vetiver Candle *NEW + EXCLUSIVE*
- Regular price
- R 850.00
- Super STRL! price
- R 850.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
DEDCOOL® Vegan Fragrance//RED DAKOTA (full size)
- Regular price
- R 2,499.00
- Super STRL! price
- R 2,499.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Beaut Serums Discovery Set (Beautjies)
- Regular price
- R 680.00
- Super STRL! price
- R 680.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
CUT BY FRED Vegan Mini Hydration Routine//Get to know me set
- Regular price
- R 600.00
- Super STRL! price
- R 600.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT
Introducing Beaut Serums. our new local fave for active skincare
-
Beaut Serums Wrinkle Shminkle
- Regular price
- R 680.00
- Super STRL! price
- R 680.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Beaut Serums Face Juice
- Regular price
- R 680.00
- Super STRL! price
- R 680.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Beaut Serums Sunny Skin
- Regular price
- R 680.00
- Super STRL! price
- R 680.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Beaut Serums Discovery Set (Beautjies)
- Regular price
- R 680.00
- Super STRL! price
- R 680.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Beaut Serums Power Potion
- Regular price
- R 780.00
- Super STRL! price
- R 780.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT
legendary. cult status. little green tubes of magic - weleda skin food for face and body
-
Weleda Skin Food
- Vendor
- Weleda
- Regular price
- from R 220.00
- Super STRL! price
- from R 220.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Weleda Skin Food Light
- Vendor
- Weleda
- Regular price
- from R 220.00
- Super STRL! price
- from R 220.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Weleda Skin Food Lip Balm
- Vendor
- Weleda
- Regular price
- R 240.00
- Super STRL! price
- R 240.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT -
Weleda Skin Food Body Butter
- Vendor
- Weleda
- Regular price
- R 550.00
- Super STRL! price
- R 550.00
- Regular price
-
- Unit price
- per
Victim of its own success: SOLD OUT
MEET THE FAMILY (ALL OUR BRANDS).

* NEW NEW NEW *
Coming soon - more amazing brands joining the STRL? family soon soon.

Beaut Serums
| OFFICIAL STOCKISTS |
Local. Female Founded. All force and good stuff, no fluff. Targeted. Active.
Ready to take your routine from over-the-top, unnecessary and confusing, to focused and results driven, giving you everything you might need?

CUT BY FRED
* FIRST SA STOCKISTS *
| OFFICIAL STOCKISTS |
exclusive to strl.shop
Made in Paris with Love, Brought to you by strl.shop ♡
Hit reset with salon quality haircare with the best ingredients and a focus on scalp and hair health.

DedCool
* FIRST SA STOCKISTS *
| OFFICIAL STOCKISTS |
exclusive to strl.shop
DedCool is here!! Officially. in SA. Finally. For the first time EVER!!
Vegan, non-toxic, unisex fragrance. 23 beneficial extracts in each scent. 11 different fragrance options to discover, layer and play with.

Skin Creamery
| OFFICIAL STOCKISTS |
Beautiful, simple, skin health supporting and repairing skin- and body care. Because, who doesn't want a healthy skin barrier?

WELEDA
| OFFICIAL STOCKISTS |
The coveted, highly sought after, cult status, celebrity fave, industry insider "best kept secret" - WELEDA Skin Food range, now available at your fave strl.shop

LEBON ORAL CARE
* FIRST SA STOCKISTS *
| OFFICIAL STOCKISTS |
exclusive to strl.shop
Luxury extended to the tip of your toothbrush. Natural, crafted flavors and ingredients that support the natural microbiome.

ENFANCE PARIS
* FIRST SA STOCKISTS *
| OFFICIAL STOCKISTS |
exclusive to strl.shop
S T R L ? is for everyone, we're starting small. Clean, vegan, French luxury baby and child care products. #bébébio

THIS PLACE
* FIRST SA STOCKISTS *
|OFFICIAL STOCKISTS|
exclusive to strl.shop
Meet you where you are? Berlin based functional cosmetics & wellness company using organic Swiss CBD 422. For Blissful Days. For Glow. For Good Nights. And Great Hugs.

_FAACE
* FIRST SA STOCKISTS *
| OFFICIAL STOCKISTS |
exclusive to strl.shop
Masks for every face! 100% Plant-powered & vegan. Love your _faace!

TERRES D'AFRIQUE
| OFFICIAL STOCKISTS |
Our first African/South African partner! Beautiful, clean, ethically sourced skincare. Truly amazing.

SALT & STONE
| OFFICIAL STOCKISTS |
Natural Suncare + Amazing Gender Neutral Deodorants. Love! Skincare new and exclusive to S T R L ?. To shop, click below.

ERE PEREZ
* FIRST SA STOCKISTS *
| OFFICIAL STOCKISTS |
exclusive to strl.shop
Delicious Skincare + Make-up. You've switched to Oat Milk in your Seattle latté, but what about an Oat Milk Foundation? Click click ☟

CLE COSMETICS
* FIRST SA STOCKISTS *
| OFFICIAL STOCKISTS |
exclusive to strl.shop
Minimalistic Skincare + Colour Cosmetics. Ceramide and Vitamin C fan? Look no further.