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Our Brand Partners.

More about the amazing brands you can find at S T R L ? 

S T R L ? is an authorised & official retailer of all the brands featured on our site.



From California, USA.

Why we [heart] 'em:

A unisex (gender-neutral) skin and body care brand founded in 2017 by a professional snow boarder. The focus is on natural, organic, and cruelty-free ingredients while extensive research is put into the quality of each ingredient, taking no shortcuts.

Their mission is to create safe formulas that are extremely effective without the use of unnecessary or harmful ingredients.

The ingredients sourced for their products are grown and produced in ethical and sustainable ways, without the use of pesticides.

Chappies wrapper worthy facts:

  • Never uses artificial fragrances, sulphates, petrochemicals, parabens, phthalates or GMO’s. 
  • Recyclable packaging + made from post consumer recycled materials. 
  • Never tests on animals.
  • Products are manufactured using renewable solar and hydroelectric energy.

All that certifies them très cool by S T R L ? [Shop SALT & STONE]

Check out their beautiful website for even more info -> SALT & STONE.

Ere Perez. 

From Sydney, Australia. 

Why we [heart] 'em:

A natural skincare & makeup range created for clean, conscious living (also, can we take a moment for how chic this collection looks?). Made from powerful botanical ingredients to transform & nourish. 

The brand's founder, Ere, grew up in Mexico with a traditional medicine man as her grandfather and a mother who made home beauty remedies. Ere was always passionate about natural healing and beauty; destined to start her own holistic beauty line. 

Located in Bondi Beach, Ere and her amazing team create unique, natural skin products that are luxurious, fuss-free, affordable, and all about healthy radiant skin.

Chappies wrapper worthy facts:

  • Certified cruelty-free by PETA and Choose Cruelty Free Australia.
  • Vegan products: no animal/animal-derived ingredients (except 1 product--almond mascara--containing beeswax).
  • Non-GMO.
  • Signatories of the UN Global Compact & are committed to corporate sustainability principles regarding human rights, labour, environment & anti-corruption.
  • Ere Perez is carbon neutral certified by The Carbon Reduction Institute. All greenhouse gas emissions are offset by funding carbon-neutral energy initiatives.

And that's why they're certified cool by S T R L ? [Shop Ere Perez]

Check out their beautiful website for even more info -> Ere Perez.

CLE Cosmetics. 

K-Beauty from California, USA.

Why we [heart] 'em:

CLE is non-traditional. A team of artists, designers, and professionals dedicated to and guided by the belief that beauty lies in embracing your natural self, in finding freedom in fluidity, and welcoming the truths hidden in imperfections. They are real womxn*.

Founder, Lauren Jin, believes that beauty is an expansive medium upon which to connect with womxn*. For her, the concept of beauty always assumed a more ritualistic nature and its perceptions were subjective and adaptable. She wanted to create something that resonated with the modern womxn*, that spoke to the truth that there is no one way to feel beautiful, and no right way to get there.

From that, CLE was born.

Each product within the line is designed to promote a sense of ritual and to support the contemporary womxn with self-care basics as they pursue the fullest expression of their personal power and sensuality.

Their mission: modern products for the modern individual. Designed with purpose and versatility, bearing in mind that the very best products are ones that nurture your most natural state.

Chappies wrapper worthy facts:

  • Their skincare and makeup are curated, sourced, and centered on the latest Korean Beauty technology
  • Individual products embrace minimalism both in their packaging and simple effectiveness.
  • All products are formulated with non-toxic, ethically-made, vegan, and cruelty-free ingredients. As a brand we believe the use of animals or animal byproducts in the production of beauty products is unnecessary and archaic. 
  • Key ingredients in their formulations (those available on S T R L ?): Hydrolyzed Hyaluronic Acid; Snow Mushroom; Snow Lotus Flower Extract; Niacinamide; Coconut Oil; Blueberry Fruit Extract; Nattō Gum; Bamboo Extract. Ingredients are sourced responsibly.

Certified cool indeed! [Shop CLE Cosmetics]

[*womxn is the preferred term of this brand.]

Check out their beautiful website for even more info -> CLE Cosmetics.

Terres d'Afrique (T D'A).

From South Africa (flagship store in Johannesburg - Maboneng precinct).

Why we [heart] 'em:

“The products are unisex, and the design and packaging of the brand is clean and minimal, with a nod to the internationally acclaimed Aesop stores.” An extract from visi.co.za July 31, 2014

Their mission: Madagascan born and raised founder, Stephan Helary, finds inspiration in the pharmacopeia of the land. The idea is to spotlight indegenious African ingredients in luxury, science-driven, organic formulas.

Terres d’Afrique supports sustainable sourcing, ethical Biotrade, responsible packaging and investment in the community. 
Chappies wrapper worthy facts:

  • The brand supports the Baobab foundation in Limpopo
  • The brand is doing very well in the US and features in luxury hotels and spas such as the Four Seasons
  • The range is suitable for people who experience sensitivities, eczema and psoriasis, due to a fruit extract from the sausage tree.
  • The brand attended the Indie Beauty expo in New York.

All that certifies them très cool by S T R L ? [Shop Terres d'Afrique]

Check out their beautiful website for even more info -> Terres d'Afrique


From Brighton, UK.

Why we [heart] 'em:

_faace takes a no BS approach to common skin concerns, or as they call it - life disruptions. The founder created this range from her own experience with “Period Face” and the disruptions that would unfold. For many, periods and reproductive health may be a sensitive topic, _faace aims to change the dialogue and switch up the conversation, by giving you one less thing to worry about with their 3 (now 6) plant-powered, vegan, cruelty-free face masks and cleansers

Their mission: _faace support Hey Girls in the UK - a social enterprise that has created a range of environmentally friendly period products. Every mask sold results in a donation of period products to someone who does not have access to them, or does not have funds to buy them.  

Chappies wrapper worthy facts:

  • This brand has made waves in the skincare world and has been featured in Glamour UK, Natural Products News, Who What Wear UK, Beauty Independant, and Forbes, just to mention a few.
  • Development was a collaboration between the founder, who has been working in the beauty industry for 13 years, and a pool of professionals including bloggers, make-up artists, journalists, aromatherapists, scientists and designers.  
  • _faace recently launched a mask geared towards skin "distruptions" experienced during menopause, as well as 2 cleansers.  
  • _faace masks are housed in recyclable packaging

All that certifies them très cool by S T R L ? [Shop _faace]

Check out their beautiful website for even more info -> wearefaace

LEBON Oral Care.

From Belgium; made in France.

Why we [heart] 'em:

The chicest (and most delicious) toothpaste you will ever use. Inspired by a variety of wondrous destinations and the accompanying feelings, flavours, and scents that made those journeys memorable. 

Founded in 2015 by a husband and wife team, certified in dermo-cosmetics and professional photographers, respectively, and lovers of nature and the sea. The founders wanted to make a dent in the dental industry with an ethical and inspired-by-nature toothpaste--created for those who value health and well-being. The flavours are their interpretation of remote, inspiring, romantic destinations that they have travelled to together allowing LEBON lovers to indulge in a moment of escapism. 

Organic Green Tea is used in the formulations instead of fluoride to naturally protect enamel, while Aloe Vera naturally protects the gums. Papaya Fruit Extract functions to dissolve stains in the Whitening Series.

Their mission is to marry ingredients that are healthy yet effective and to use natural flavours that will turn the 2 minutes a day daily essential into a moment to reflect, refocus and experience a true awareness - this is what they call LEBON Flavorcare™.

Chappies wrapper worthy facts:

  • “Le bon” in French means “The Good”
  • Although not inspired by South Africa, one of the flavours feature Rooibos as an ingredient--that's pretty cool with S T R L ? 
  • LEBON is often said to be the La Mer of Oral Care. 
  • The flavours are created using essential oils and extracts from an 18th century established perfumer in Grasse, France. 
  • Papaya Fruit naturally contains an enzyme called papain. This enzyme is what is responsible for breaking down and dissolving stains on teeth in the Whitening Series. 

All that certifies them très cool by S T R L ? [Shop LEBON]

Check out their beautiful website for even more info -> LEBON Oral Care


Enfance Paris.

From Paris with love.

Why we [heart] 'em:

If you believe 'clean' self-care is important for adults (and the earth), it's even more so for babies and infants whose systems are even more sensitive.

Their mission: Enfance Paris is committed to protecting your children's skin from exposure to any endocrine disruptors. Not only that, but their products epitomises Parisian chic and is found in the best beauty boutiques in Paris.

They focus on natural ingredients and formulas are often soap-free, as well as GMO-free, synthetic fragrance free, paraben free, PEG, BHA and/or BHT free, phthalate free, EDTA free, phenoxyethanol free, organohalogen compound free and sulphate free. Like everything on S T R L ? their products are 100% cruelty-free as well as vegan. Definitely certified cool by S T R L ? for les petites!

Chappies wrapper worthy facts:

  • Enface is subject to good manufacturing practices specific to French cosmetics laws whose rules are among the most stringent in the world.
  • They stick to naturally occurring components from plants and flowers.
  • Their raw materials are certified organic.
  • Respect for earth: Enfance uses no petrochemicals and their packaging is recyclable.
  • S T R L ? is the first South African partner of Enfance Paris and the range, even formulated with the little ones in mind, is suitable to the entire family, especially those with any type of dry, itchy or sensitive skin.

    A beautiful and good start to self-care! [Shop Enfance Paris]

    Check out their beautiful website for even more info -> Enfance Paris

    This Place Organics.

    From Berlin, Germany.

    Why we [heart] 'em:

    This Place is a ritual-focused, functional wellness brand founded on the benefits of CBD for wellbeing. Their creams embody a passion for the healing powers of nature and respect for the complexity of the human body. 'Healthcare' and 'holistic solutions' are the foundational mission that’s centred on physical, emotional and mental self-care. This Place is where science and holistic wellness meets.

    Their mission is to respect the body and nature as a whole while combining the latest research in CBD with principles of serenity, empathy, and mindfulness. Plus, to build in function and ritual to wellbeing products.

    The ingredients sourced for their products are grown and produced in ethical and sustainable ways, with utmost supply transparency.

    Chappies wrapper worthy facts:

    • This Place avoids potentially harmful additives and fillers to ensure compatibility with the body. 
    • They value medical and scientific research in their approach.
    • This Place values sustainable packaging in a profound way: Through water purification technology, the water used in manufacturing can be re-used up to 7 times; optimised manufacturing ensures 80% waste reduction; FSC certified packaging.
    • Uses hydropower in their production/supply facility.
    • Developed by a team of Medical Professionals: The Sanity Group of which This Place is a part of has an advisory board team composed of doctors and pharmacists. Respectively, among others: Doctors of Neurology, Psychiatry, Neuropharmacology, Pain Therapy and anesthesia specialists. 

    All that certifies them 'sehr' cool by S T R L ? [Shop This Place Organics]

    Check out their beautiful website for even more info -> This Place


    From right here, in SA.

    More info coming soon-soon.

    A wonderful addition to the local skin care scene, and to S T R L ? [Shop lelive]

    Check out their beautiful website for even more info -> lelive.


    From Germany.

    More info coming soon-soon.

    Definitely certified cool by S T R L ? [Shop WELEDA]

    Check out their beautiful website for even more info -> WELEDA

    Skin Creamery.

    From right here, in SA.

    Why we [heart] 'em:

    Slow Beauty, which means "do more with less," is definitely a philosophy that resonates with us. Skin Creamery was founded with this approach in 2014 by Hannah Rubin, a qualified and experienced health- and skin care therapist. Experience in the field led to exposure to quality skincare products and top spas. Here, an appreciation for composition, feel, scent and the unique way in which each product carried a unique sense of wellbeing was fostered. This, along with a commitment to natural, simple and conscious living, led to the creation of Skin Creamery. 

    The mission: In a world flooded with information, Skin Creamery exists to simplify skincare, stripping it down to the bare essentials that naturally nourish and nurture the skin. 

    Chappies wrapper worthy facts:

    • The Skin Creamery ethos is to be kind to the earth and to your skin.
    • Each product is housed in a glass bottle, that not only adds to the luxury feel, but also to the sustainability. Some products also have refill pouches available (currently in strl.shop).
    • The Skin Creamery vision is to instill a daily ritual of simple self-care. The founder envisioned a beautiful product next to the bath or shower - one product for face and body, with an all-over hydrating effect that would not compromise on quality. A year and a half was spent, with a specialising chemist, crafting the Everyday Cream, according to this vision. 
    • Each ingredients is selected for its unique healing qualities and ability to easily penetrate the skin. 
    • The range is also aimed at "well ageing," which in essence, is a skincare routine that supports skin health and repair. Skin barrier health, first and foremost, before anything else, is essential to happy, healthy skin. 

    A philosophy of slow beauty certainly gets the  S T R L ? tick of approval [Shop Skin Creamery]


    From USA.

    More info coming soon-soon.

    Clean. Cruelty-free. DedCool [Shop DedCool]

    Check out their beautiful website for even more info -> DedCool



    From France.

    More info coming soon-soon.

    Salon quality, the best of the best! [Shop CUT BY FRED]

    Check out their beautiful website for even more info -> CUT BY FRED


    From right here, in SA.

    Why we [heart] 'em:

    When you google the word “beaut,” a dictionary definition that reads “a particularly fine example of something” will pop up. This is exactly how we feel about the newest addition to the STRL family. Beaut Serums is local to South Africa and female founded, with the founder’s personality and passion for the brand as powerful as the targeted serums themselves. The brand is vegan-friendly, cruelty-free, environmentally conscious, good & clean, yet powerful and results driven, and absolutely certified cool by STRL!

    The mission: All force and good stuff, no fluff. A line of targeted serums formulated to be extremely potent, delivering targeted results using skin-boosting ingredients. Every single ingredient works like your face depends on it (no “nice-to-have” ingredients here). Simple.

    Chappies wrapper worthy facts:

    • Made in Africa and specially formulated for skin exposed to our unique climate. Together the products brighten, nourish and firm the skin.
    • Kind to skin and to the planet! Packaging is 80% recyclable, with the exception being the dropper lids and screw tops. Instead of using labels on our bottles, we opted instead to print on the glass with ink (lead-free) that still allows for the recycling to occur.
    • The Beaut bottles are striking and very unique - a deep violet glass that adds to this brand’s beautiful aesthetic. This choice was not made for “looks” alone though: the bottles are made from MIRON Violetglass a unique biophotonic glass that works to protect and preserve natural products from harmful UV rays. Ultimately this increases shelf-life. 
    • Beaut wants to take you from over-the-top, unfocused and unnecessary, to the bare-minimum, intentional and targeted, taking the guesswork and overwhelm out of skincare, but still giving you everything you may need. 
    • The formulations avoid anything that could potentially be irritating - colourants, fragrances (including essential oils), parabens, alcohol, sulphates.
    • It is a well known fact that skincare changes when pregnant to avoid certain ingredients - The Beauts are pregnancy and breastfeeding safe, allowing women who are pregnant to continue with their self-care routines.

    It’s Your Face - love it, care for it, own it - ready? [Shop Beaut]

    Check out their beautiful website for even more info -> Beaut Serums


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    Keep checking in here to read more about the brands on our platform 

    Updated Jan 2022